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Fashion

Eyes on the Brand : Chloé

Chloe is well known for being a trendsetting luxury ready-to-wear brand. The company has, over the years, diversified their product assortment: they now offer a range of perfumes, handbags, and even glasses! Gaby Aghion, a Parisian of Egyptian origin, founded the Chloé brand in 1952. This woman with a bohemian spirit wanted to find an alternative to the rigidity of haute couture. She named her company in honour of her friend Chloé, and that's how the iconic brand was born! Casual silhouettes made of quality fabrics with carefully chosen details characterized her first collection.

More than 60 years after Gaby Aghion imagined Chloé, Natacha Ramsay-Levi still continues to cultivate the romantic and feminine vision of the designer. In 2017, she was appointed as artistic director of the brand. In the notes of the designer's first Chloé show, it reads, "Chloé's daughters have a sweet blend of sophistication and humility; they are timeless but never conventional’’. To create her spring/summer 2019 collection, she was inspired by what surrounds her, such as art and music, but also objects and the hippie culture.

A young woman wearing Chloé CE2151 glasses

Frames: Chloé CE2151
Chloé is known for its chic and feminine clothing and accessories, which follow the latest trends. Her inspirations are drawn especially from the 70s, which were marked by feminine silhouettes and fluid dresses. Her values ​​are based on feminine solidarity, grace, freedom, and modernity.

Chloé frames are made of soft and light materials, which harmoniously combine contrasts of hues and textures. They are inspired by the ready-to-wear collections, which are marked by beige and pink hues. These shades recall the sand of Egypt bathed by the light of the sunrise, and are a wink to the origins of Gaby Aghion. Chloé frames are characterized by a mix of iconic elements such as golden metals and rounded shapes inspired by retro trends. The creators of the brand like to play with shapes and volume to create unique frames.

A young woman wearing Chloé CE2148 glasses

Frames: Chloé CE2148

Fashion lovers looking for trendy and original eyewear will love Chloé brand, thanks to their extravagant and oversized frames inspired by fashion shows. Their timeless frames will also appeal to those who prefer a classic and refined look. Discover the latest Chloé frame collection at your nearest IRIS store!

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