Established in 1924, Hugo Boss is a leader in the fashion industry. Its vision is that its customers should always be perfectly dressed for every occasion and situation, no matter what the day brings. The Hugo Boss eyewear collection is divided into HUGO and BOSS. Both modern and elegant, BOSS offers timeless styles with an avant-garde and modern touch. BOSS, it's a versatile collection like its consumer that wear it. HUGO's collection was conceived for men who prefer to lead rather than follow and women who don't make compromises. HUGO eyewear is characterized by dramatic cuts, clean designs and distinctive accents that make customers stand out from the crowd.