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Our story

In 1986, Dr. Francis Jean opened his first optometry practice in his hometown of Baie-Comeau, with a focus on offering quality eye care, services and products. He later founded the buying group Visual Group, inviting optometrists who shared his values to join him, leading to the creation of IRIS in 1990.

Since then, we have become the largest network of optometrists, opticians and ophthalmologists under the same banner in Canada, dedicated to improving the eye health standards of Canadians.

For the last 30 years, IRIS The Visual Group has become a leader in Canada. Our unique concept and commitment to offering top-quality products and services in the eyecare field has enabled us to establish the solid and enviable reputation we have today.


IRIS Mundial

IRIS is committed to supporting IRIS Mundial, an organization comprising optometrists, opticians and ophthalmologists who volunteer eye health services to promote better vision in third world countries. Since 2008, over $1,028,000 has been raised in support of the IRIS Mundial mission. Visit the IRIS Mundial website and Facebook page to learn more.

The Rogers Cup

We’re proud to announce IRIS’ sponsorship of the Rogers Cup. We recently renewed our participation in the Rogers Cup in Montreal as well as our Platinum level sponsorship of the Rogers Cup in Toronto. To learn more about our partnership with the Rogers Cup, read the article on our blog.

Tour CIBC Charles-Bruneau

A total of 20 IRIS cyclists took part in one of the courses of the race taking place at Parc de la Mairie in Boucherville. The IRIS team raised $82,000. All of our IRIS family members throughout Canada also helped raise funds by donating to the Tour CIBC Charles-Bruneau in exchange for being able to wear jeans at work on Fridays. Our Jeans Fridays alone have raised more than $6,000 in donations.

Mission and values

Our mission

At IRIS, our mission is to provide our customers with the highest quality of product and professional services in the world of eyecare.

Our values

Passion, honesty and respect

Our Purpose

To improve the vision of Canadians.

Our Vision

Being the most recognized and appreciated brand by continuously evolving the IRIS experience in all target markets.