Our story
In 1986, Dr. Francis Jean opened his first optometry practice in his hometown of Baie-Comeau, with a focus on offering quality eye care, services and products. He later founded the buying group Visual Group, inviting optometrists who shared his values to join him, leading to the creation of IRIS in 1990.
Since then, we have become the largest network of Optometrists, Opticians, and Ophthalmologists under the same banner in Canada, dedicated to improving Canadians' eye health standards.
For the last 30 years, IRIS The Visual Group has become a leader in Canada. Our
unique concept and commitment to offering top-quality products and services in
the eye care field have enabled us to establish our solid and enviable reputation.
social involvement
IRIS Mundial
IRIS is committed to supporting IRIS Mundial, an organization comprising optometrists, opticians and ophthalmologists who volunteer eye health services to promote better vision in third world countries. Since 2008, over $1,028,000 has been raised in support of the IRIS Mundial mission. Visit the IRIS Mundial website and Facebook page to learn more.
National Bank Open presented by Rogers
IRIS proudly sponsors the National Bank Open presented by Rogers tennis tournament. We recently renewed our participation in Montreal and our Platinum-level tournament sponsorship in Toronto. To learn more about our partnership, read the article on our blog.
Tour CIBC Charles-Bruneau
For nearly 25 years, IRIS has worked closely with the Charles-Bruneau Foundation,
an organization dedicated to fighting pediatric cancer. Through the CIBC
Charles-Bruneau Tour, IRIS organizes fundraising events to support pediatric
cancer research. This partnership reflects IRIS's commitment to supporting
important causes and making a positive impact on the lives of children and
their families.
mission and values
our mission
At IRIS, our mission is to provide our customers with the highest quality of product and professional services in the world of eyecare.
our values
Passion, honesty and respect
our purpose
To improve the vision of Canadians.
our vision
Being the most recognized and appreciated brand by continuously evolving the IRIS experience in all target markets.
manufactured by your trusted IRIS team
Your eyes deserve the best. That’s why we craft our own lenses, ensuring the quality and standards you’ve come to expect from us. Carefully designed, your Palma lenses will help you focus on life’s masterpieces.
