Our story
In 1986, Dr. Francis Jean opened his first optometry practice in his hometown of Baie-Comeau, with a focus on offering quality eye care, services and products. He later founded the buying group Visual Group, inviting optometrists who shared his values to join him, leading to the creation of IRIS in 1990.
Since then, we have become the largest network of Optometrists, Opticians, and Ophthalmologists under the same banner in Canada, dedicated to improving Canadians' eye health standards.
For the last 30 years, IRIS The Visual Group has become a leader in Canada. Our
unique concept and commitment to offering top-quality products and services in
the eye care field have enabled us to establish our solid and enviable reputation.
mission and values
our mission
At IRIS, our mission is to provide our customers with the highest quality of product and professional services in the world of eyecare.
our values
Passion, honesty and respect
our purpose
To improve the vision of Canadians.
our vision
Being the most recognized and appreciated brand by continuously evolving the IRIS experience in all target markets.