Perhaps you've noticed? Certain IRIS stores have received a makeover. With the new design of our stores, we aim to create a unique experience. The new image of our stores is infused with local culture and designed to pay homage to the neighbourhoods where IRIS stores are located.
The new IRIS stores have been designed to offer a soothing and efficient experience, all in an atmosphere of comfort.
The design of the new IRIS stores is divided into five themes: historical, modern, commercial, rustic and urban.
The historical concept aims to adapt the IRIS stores to a historic or emblematic location in its neighbourhood.
The modern concept is synonymous with innovation. The modern theme lends itself to locations or neighbourhoods where contemporary architecture is strongly represented.
The commercial concept is designed to offer greater versatility. Unlike the other themes, this one sets the tone with a warm, friendly and resolutely contemporary design.
Despite its name, the rustic concept remains modern and sophisticated. The rustic concept is for IRIS stores located close to nature or in a more rural environment, far from major centers. An IRIS store with the rustic concept aims to be warm and authentic to the region it inhabits.
The urban concept is designed to adapt to an urban neighbourhood's architectural styles, colours and cultural flavours. By way of example, we're talking here about places represented by a particular culture—a French, Italian, Asian, Spanish or Irish-inspired neighbourhood.
We believe there's no better place to live a unique experience than in our stores. Our new IRIS stores offer a reinvented customer journey. Every point of contact with our customers has been designed to create a Wow effect when they least expect it.
