Eyes on the Brand: Tiffany & Co.
The epic story of the blue box brand began in 1837 when Charles Lewis Tiffany opened a novelty store on Broadway in Manhattan that carried stationery, handkerchiefs and glove boxes.
Ten years later, the company specialized in jewelry, with Charles Lewis Tiffany acquiring collections of European jewelry beginning in 1848, including diamonds worn by Marie Antoinette.
In 1850, Tiffany opened a store in Paris, rue de Richelieu, then a branch in London in 1868 and a large watch factory in Geneva. But it was with the founder's son, Louis Comfort Tiffany, a painter and designer of decorative arts, that the brand became known when the art of glassmaking was fully revived in France, England and Venice.
Tiffany was able to associate its image and development with the influence of New York by opening a luxurious store on prestigious Fifth Avenue in 1940. The multi-story flagship building, with a famous turquoise-blue tea room like its jewelry boxes, attracted tourists and customers worldwide.
Famous clients have included the Kennedys, Richard Nixon, Elizabeth Taylor and Richard Burton.
The store was immortalized in the movie "Breakfast at Tiffany's" ("Breakfast on the Couch"), adapted from a novel by Truman Capote.
The romantic comedy, which opens with a scene of Audrey Hepburn in a little black dress, strings of pearls around her neck, enjoying a coffee in front of the diamond shop window, further cemented the brand in the American imagination.
Tiffany offers iconic, expertly crafted frames and sunglasses. Tiffany eyewear is a coveted essential that perfectly combines luxury and functionality.