When talking about iconic brands in the world of eyewear, Persol often comes up in conversations among enthusiasts, connoisseurs, and lovers of timeless style. Founded in 1917 in Turin, Italy, the brand has elegantly stood the test of time, combining technological innovation with refined design.
A century-old Italian heritage: Persol, a contraction of the Italian words “per il sole” (for the sun), was initially designed to meet the needs of pilots and athletes exposed to bright light. Since then, the brand has preserved the essence of its craftsmanship while constantly innovating. Each pair of glasses is still handmade in Italy, in the historic factory in Lauriano. This attention to detail and craftsmanship is one of the reasons why connoisseurs remain loyal to Persol.
The Meflecto system: patented comfort: Connoisseurs know that comfort is as important as style. Persol is famous for its patented Meflecto system, introduced in the 1930s. It is the world's first flexible temple system, designed to adapt to all face shapes. This level of personalized comfort, discreet yet effective, appeals to those who seek excellence in every detail.
A design that stands out from the crowd: With its elegant shapes, classic lines, and noble materials such as cotton acetate, Persol has created a unique visual signature. The famous arrow motif (“Supreme Arrow”), inspired by the swords of ancient warriors, adorns the temples of each frame. It is a symbol of quiet prestige that true eyewear enthusiasts recognize at a glance.
Eyewear for cinema and icons: Persol is not only the brand of craftsmanship enthusiasts, it is also the brand of artists. Worn by Steve McQueen, Marcello Mastroianni, Daniel Craig, and Leonardo DiCaprio, the brand is deeply rooted in the world of cinema. The 714 model, with its foldable hinges, became legendary thanks to Steve McQueen, who wore it in several cult films. This link between culture, style, and elegance contributes to the brand's cult status.
A thoughtful choice, far from fleeting trends: At a time when fashion is evolving at breakneck speed, Persol embodies resistance to disposability. Choosing Persol means choosing durability, timelessness, and elegance that never goes out of style. Connoisseurs see more than just a pair of sunglasses: they see an art object to be worn every day.
In short, Persol is much more than a brand of eyewear: it is a heritage, a style, a vision of discreet luxury. True connoisseurs are not mistaken: when it comes to quality, comfort, and prestige, Persol is a choice that stands out to the naked eye.
