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The blog
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Choosing Frames and Lenses According to Your Hobbies
During your first visit at IRIS, our professionals will ask you questions about your job, lifestyle and also about your hobbies: it is part of the IRIS Profile.
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Handpicked Frames by IRIS Team Members - October 2018 Edition
At IRIS, we are really lucky to have many opticians that are passionate about style and that thrive to give our patients the chance to experience better vision.
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Eyes on the Brand: Steve Madden
In creating his eponymous brand, Steve Madden first aimed to transform the footwear industry.
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Behind the Scenes of Our Fall and Back-to-School Photoshoots
As you may know, whenever a photoshoot is planned for a specific season or marketing campaign, it always needs to be scheduled a couple of months before the actual season...
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Handpicked Frames by IRIS Team Members - June 2018 Edition
At IRIS, one of our greatest assets is the knowledge and experience of our nationwide team of opticians.
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July is so Bright, you Gotta Wear Shades!
Sunglasses have become such an important fashion accessory.
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Behind the scenes of our photo shoot in Mexico!
Last February, we had the great pleasure of traveling to Puerto Vallarta with members of the IRIS family.
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Trend alert - a touch of vintage
Never thought we would say this, but stealing your grandmother’s look is pretty trendy these days. Eyewear designers are bringing back the retro shapes like the clubmaster, the clear aviator,...