Long before being a crocodile embroidered on clothes, Lacoste was first and foremost an international tennis champion, an intelligent inventor and the creator of a whole new style....

Last June, we had our back-to-school photoshoot. Campaigns are always prepared in advance. The school year had just ended, and we were already preparing for the new school...

We asked our IRIS staff across Canada to tell us about their favourite ophthalmic frames and sunglasses! Read about their top picks here.  Maui Jim - the unanimous favourite for sunglasses!...

The epic story of the blue box brand began in 1837 when Charles Lewis Tiffany opened a novelty store on Broadway in Manhattan that carried stationery, handkerchiefs and glove boxes....

In 1948, Jean Cassegrain unveiled his unique vision of French elegance and reinvented the codes of modern luxury under the Longchamp brand. Originally a manufacturer of leather-covered pipes,...

If cat-eye glasses never go out of style, it's undoubtedly because they add a touch of sophistication and glamour to any look. One thing is for sure, with a pair...

Finally, summer is here! The sun is setting at 9 pm, patios are opening, festivals are in full swing, and we start to pack for vacation. Summer offers us a...

Seraphin frames are part of the OGI Eyewear Group, the first wave of independent eyewear brands. The values of the creators of the Seraphin frames are...

The legendary sports brand Nike was born in the United States in 1973. Nike was born from the meeting between Bill Bowerman, a track and field coach and Phil Knight,...

Glamorous with a jet-set lifestyle, the acclaimed designer and American star Michael Kors has made a timeless name for himself since the 80s, thanks to his classic designs and sharp...

The summer season is fast approaching. That means you'll soon need new sunglasses to protect your eyes from the rays to enjoy the beautiful weather. More than sun protection, your...

How do you shop for sunglasses? Some people try on every option while others know exactly what they are looking for, but basically, when you see what you like, and...