The legendary sports brand Nike was born in the United States in 1973.
Nike was born from the meeting between Bill Bowerman, a track and field coach and Phil Knight, an accounting student. Nothing destined these two men to meet, yet from their collaboration, a company leader in the world market of shoes, clothing, equipment, and sports glasses was born. The success of their brand has matched the ambitions of the young collaborators.
Thanks to its slogan " JUST DO IT, " the brand has created a real community around its products thanks to its slogan "JUST DO IT ."Through this slogan full of promise, Nike has succeeded in imposing itself on the market against the various leaders of the time, such as Adidas.
The sponsorship allowed Nike to take gain notoriety. In 1984, the brand concluded a contract with the basketball superstar Michael Jordan. This contract would boost the brand and the Jordan collection, which met a phenomenal success. The brand was able to seize opportunities by signing contracts with golf star Tiger Woods. The sponsorship of athletes became the pillar of the Nike strategy, which has built a real empire around ready-to-wear and sporting goods. Today Nike can be seen worn by entire generations.
The Nike eyewear and sunglasses collection has been specially designed for sports enthusiasts who want to combine a sporty, classic and elegant look. These frames are both light and flexible. The ergonomics are worked to offer exceptional comfort. The colour combinations recall the brand's own sports universe. The modern designs reflect the spirit of innovation of the brand and its desire to mark its time.
Nike glasses reveal the athlete in you thanks to quality frames that are trendy, innovative and comfortable.
Shop for NIKE eyewear here.
