Used primarily to correct vision defects or for protection against the sun's UV rays, glasses are also an important fashion accessory. Cendrine Obadia is passionate about eyewear. She is the Quebec creator of the famous ZIGGY eyewear brand. The ZIGGY brand was a phenomenal success as soon as it arrived on the market.
Today, Cendrine's creations are worn worldwide, especially in the United States and Europe. In 2001, the famous French actor Jean Reno, seduced by the ZIGGY By Cendrine O. collection, entrusted Cendrine with the design of his own collection, Jean Reno by Cendrine O., and this association continues to this day.
The philosophy of the designer Cendrine Obadia could be summarized as follows: Eyewear should not hide you and make you look like everyone else; it should instead enhance your appearance and personality. And, as with any jewelry or accessory, many people want to wear something unique that no one else wears. Designer eyewear is a true piece of jewelry that commands compliments and, more importantly, attention.
With its striking colours and shapes, the Zig Eyewear brand stands out with its style and originality to reflect the times. The brand owes its success, among other things, to its collection commissioned by the French actor Jean Reno.
The background of the designer of Ziggy Eyewear
Of Spanish origin, born in Morocco and raised in Paris, Cendrine Obadia arrived in Montreal when she was only 19. Hired by Greiche and Scaff in Montreal, she discovered a passion for designing eyewear frames. Over the years, Cendrine took advantage of her experience as a senior buyer at this company to learn all the business's ins and outs and establish international contacts. Inspired by eyewear design, she opened her own boutique, Ziggy, 20 years ago, which also served as her creative laboratory. Her creations have become accessories that complete a look and are worn like jewelry.