Since 2013, IRIS The Visual Group has distinguished itself through its unwavering commitment to the Tour CIBC Charles-Bruneau. This involvement is particularly dear to IRIS, and once again this year, the company is renewing its support with active participation in the 2024 event.
IRIS President Éric Babin will ride his bike alongside optometrists and company team members. Together, they will ride one of the many routes available, bearing the IRIS colours and the cause of the Charles-Bruneau Foundation. This gesture symbolizes the personal and professional commitment of IRIS members in the fight against pediatric cancer.
IRIS stores also contribute to raising funds for the Charles-Bruneau Foundation. Various campaign initiatives occur throughout the year: Jeans Fridays, where every employee can wear jeans in exchange for a $5 donation, payroll deductions, the sale of raffle tickets, and many other actions. Every contribution, large or small, is part of this collective solidarity drive.
The year 2024 marks the 28th anniversary of the Tour CIBC Charles-Bruneau. Since its creation in 1995, this event has raised more than $47.5 million, a colossal sum dedicated to a childhood without cancer. These funds support research in immuno-hemato-oncology, a field in which Foundation Charles-Bruneau researchers are striving to cure the 20% of children whose cancer is resistant to treatment, and to improve the quality of life of children in remission.
Research funded by the Foundation has a global reach, offering the best chances of cure to children with cancer in Quebec and across Canada. These scientific efforts are aimed at preparing the medicine of tomorrow, where every child can hope one day to say: “When I grow up, I'll be cured”.
IRIS is proud to contribute to this noble cause. By actively participating in the Tour CIBC Charles-Bruneau and organizing fundraising events throughout the year, the company shows that it is much more than a group of vision professionals. It is a committed player in pediatric cancer research, putting hope and children's health at the heart of its concerns.
For more information on how you can support this cause, or to participate in IRIS fundraising initiatives, please visit our website or visit one of our stores. Together, let's keep pedalling for a cancer-free childhood.