lool is an original and minimalist brand. Its name refers to the childish sketch that one draws when one wants to represent glasses: two vertical lines and two circles.
The quest for the essential is at the origin of this label whose ambition is to offer unique frames centered on aesthetics, functionality and lightness.
For lool, simplicity is not synonymous with monotony. Since its launch, the brand has chosen to offer three collections with strong but distinct identities.
The Tectonic series: composed of timeless frames with rectangular, round, cat-eye or pilot shapes, all enhanced by very bright colours that adapt to all styles.
The Deco collection: draws its influences from an art form that is already very dear to the brand, architecture. The luxurious frames pay homage to the buildings of American cities such as New York and Miami for a memorable result.
The Stereotomic collection: offers very avant-garde references, tinted in deep black. A dark range that smiles on the bold.
The DNA of Etnia Barcelona is felt especially through the latest collection of lool. To celebrate its entry into the world of eyewear but also mark the spirits, the label has partnered with the influential Japanese designer Naoto Fukasawa. Recognizable by his minimalist style and immaculate creations. His refined work in perfect harmony with the vision of lool has given life to an exclusive capsule collection composed of two pairs that come in black, gold and silver.
A celebration of art and design that is part of the identity of the Etnia Eyewear Culture group. A company where each pair of glasses is a tribute to artists and their heritage.
The lool glasses were created to avoid discomfort at the end of the day. They are featherweight, yet sturdy. Made from a sheet of stainless steel, they are incredible flexible. They're also ingenious, with a screwless hinge that's built to last.
The lool frames offer a unique, avant-garde, comfortable and sophisticated style. Visit your local IRIS store to discover and try on this collection of frames.
