Last June, we had our back-to-school photoshoot. Campaigns are always prepared in advance. The school year had just ended, and we were already preparing for the new school year!

This year we did our photo shoot in old Montreal. We were lucky to feature our IRIS staff member’s children, grandchildren, nephews and nieces, who came from all over Quebec to participate in the back-to-school photoshoot.

These young models were very professional. They took great pleasure in posing for our Vice-President of Marketing, Melanie Hajjar, the photographer for this very special photoshoot.

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These young models were very professional. They took great pleasure in posing for our Vice-President of Marketing, Melanie Hajjar, the photographer for this very special photoshoot.

There is a unique camaraderie and team spirit at IRIS. We often refer to IRIS as our family. This photoshoot is an example of that. It was a great family reunion between children and IRIS employees. Everyone pitched in, in a warm and festive atmosphere to make this photoshoot a memorable experience for the kids. When you visit IRIS in the next couple of months, you’ll be able to see the 2022 Back-to-School campaign on our TV screens or follow us on social media to see the results. Plus, ask us about our current back-to-school promotions for your little ones and the whole family! 

Here are our young models with the frames you can find at an IRIS store nearest you.

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