Eyes On The Brand: Etnia
Etnia - a heritage for three generations
In the 1950s, Fulgencio Ramo, grandfather of David Pellicer, the company's current owner, created his first eyewear factory. With the help of his children, they quickly acquired all the necessary knowledge and took over the company's reins. This second-generation designed, created and distributed eyewear throughout Spain, but it was not until the late 1990s that David Pellicer joined the company with the dream of creating something new.
Etnia - An independent brand
At the end of the 1990s, the aim was to create a brand that celebrated the following values: being human, respectful of all ethnicities and possessing a free spirit. Their eyewear is for everyone and all forms of expression. It is from this philosophy that Etnia Barcelona was born.
Barcelona, an inspiration
Barcelona played an important role in creating Etnia because it is the city where the founders were born and raised. An innovative, rebellious and dreamy city that is open to the world. It is frenetic and evolves at the speed of light without forgetting its past. A brand that looks to the future but does not forget its origins.
A sustainable brand
At Etnia, it is essential to consume consciously. The high-quality materials increase the durability of the brand's products, which helps to reduce its impact on the environment. Since its creation, the Spanish company has been committed to a respectful production process, notably by reducing the use of plastic. Etnia works with recyclable materials such as cotton cases, and the bag that protects its glasses is made of 100% biodegradable cornstarch.
Brad Pitt, Margot Robbie, Jay Z, Beyoncé, Millie Bobby Brown, Gigi Hadid and Joe Jonas are all fans of Etnia Barcelona's glasses.