Winter days have us dreaming of warmer weather! That is why for this month’s Eyes on the Brand, we discuss Maui Jim.

Born on the beaches of Ka'anapali in Lahaina, Maui in 1980, Maui Jim saw a need for a new technology that would combat intense glare and harmful UV while keeping the integrity of the brilliant colours the island had to offer. Maui Jim revolutionized the sunglass industry when they engineered the PolarizedPlus2® lens.

Having began with only 7 styles in their collection it has now evolved into a successful company offering over 125 different styles for both men and women. All of the sunglasses give a 100% protection from UV and UVB rays and, they are all polarized.

But, what is a polarized lens?
Typically, sunglasses simple darken your view. This dims and fades all of the colours you look at resulting in a low-contrast effect. Polarized lenses do quite the opposite! They enhance the colours your eyes naturally perceive. This results in saturated colours with a higher level of contrast and greater depth perception.

Maui Jim takes their cues from the sun. Having been based in Hawaii from the beginning and where they still design and test all of their sunglasses, they understand that the sun is always very present in our lives. Eye health is very important at Maui Jim. Their lenses will protect your eyes against UV rays and let you see all of the brilliance that surrounds you, on sunny or cloudy days, on the beach or city streets, your trusty Maui Jim sunglasses have got you covered! They eliminate harmful UV rays and blue light, help prevent skin cancer and provide your eyes with the comfort they deserve.

Given that generally sunglasses are worn at the beach, doing sports or outdoor activities, Maui Jim offers maximum durability and convenience for all of their lenses. They are all both scratch resistant as well as water and oil proof! Now, how wonderful is that?

Maui Jim offers 4 different colours of lenses so that you may see the world in the colour you prefer!

Neutral Grey: this coloured lens offers the highest available light reduction for 
the richest colours and sharpest contrast. Recommended in bright, direct sunlight.

HCL (High Contrast Lens) Bronze: provides a beautiful warm tint, excellent for varied, everyday conditions. Recommended for everyday use.

Maui Jim's Neutray Gray and HCL lenses

Maui Rose: a subtle rose tint with the highest available contrast perfect for fast moving sports. Recommended for action activities.

Maui HT (High Transmission): these lenses should be used when the other lens would normally be too dark. This lens offers extra contrast and colour. Recommended for low light and golf.

Materials
Great care is given to the choice of materials chosen to make Maui Jim sunglasses. The main focus when designing their sunglasses and selecting the materials is to offer value, comfort and durability.  The sunglasses are classified in four different categories, which can be selected based on the type of activity you use them for:

SuperThin Glass – provides the absolute crispest optics available. 32%
thinner and lighter than standard glass, it offers the best scratch resistance.

MauiBrilliant™ - Maui Jim's most advanced lens material that features optics nearly as clear as glass with just one-third of the weight. 

MauiPure™ - the most popular lens material. It combines optics almost as crisp as SuperThin Glass with ultra lightweight and excellent scratch and shatter resistance.

Maui Evolution™ - features the lightweight and scratch and shatter resistance of polycarbonate while offering a much higher optical clarity.

There are plenty of benefits to wearing UV protecting sunglasses but when you wear Maui Jim sunglasses, you know that your eyes get the best treatment possible! Glare elimination, colour enhancement, hyper-precise polarization, anti-reflective lens treatment…plus, the large variety of styles will surely add a cool factor to your style.

Visit an IRIS store near you to try on your next sunglasses.