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Eyes on the Brand: WOOW

TAKE OFF WITH WOOW: A JOURNEY BETWEEN THE PAST AND FUTURE

Fasten your seatbelts and enjoy the journey with WOOW. You'll land in styles you've never seen, like cool curves and stylistic cuts with SUPER WILD, a colourful and energetic escapade with SUPER VISION, or an explosion of exotic materials with JET LAG.

Three invigorating new eyewear models that promise to reinvent real life through your eyes and your style. 

To celebrate ten years of the WOOW brand, the designers offer a journey back in time, reissuing the ten most iconic concepts of this resolutely quirky and vibrant line. A journey into the past and the future since all the materials in this collection are bio-acetate, conscious, biodegradable materials mainly derived from renewable resources. Innovation, commitment and inventiveness are therefore at the forefront.

WOOW is a collection of sunglasses and ophthalmic frames for daring young people. Somewhere between tradition and casual, WOOW's chic, quirky style with a hint of London hipness appeals to all those who like to take life with a sense of humour. The little message in the frame's spatula will make you smile when you wear your glasses!

Visit your IRIS store and try on WOOW frames!

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