Since its founding in Baie-Comeau, Quebec, IRIS has always been deeply rooted in Canadian culture. We're a proudly Canadian company, born here, raised here, and committed to serving communities from Coast to Coast. Our values are based on passion, honesty, respect, empathy and innovation.
Why did we choose the song “Sunglasses at Night” for our “IRIS, It’s me” advertising campaign? It's part of our commitment to highlighting Canada's cultural heritage, and a tribute to a musical icon from Quebec and Canada.
The song Sunglasses at Night was composed and performed by Corey Hart, a Montreal artist of Quebec and Canadian descent. The song has become a pop music staple, marking several generations both at home and abroad. For our campaign, we chose a version performed by Corey Hart's daughter Dante Hart, perpetuating a musical heritage deeply rooted in our culture.
The aim of our choice is to celebrate a part of Canadian music that has had a global impact, while showcasing Quebec and Canadian talent. This choice reflects our commitment to promoting Canadian culture and showcasing it through our communications.
IRIS: A company rooted in Canada
IRIS began in Baie-Comeau and has grown to become a national network with stores across the country. We're proud of our history and of our Quebec and Canadian roots. Every day, we work to provide high-quality vision care products and services to improve the vision of Canadians.
A celebration of Canada's cultural diversity
Canada is a country rich in diversity, both linguistic and cultural. At IRIS, we celebrate this diversity in all its forms, whether through the talents that make up our team or the cultural references that inspire our campaigns. We firmly believe that our Canadian identity is built on honouring the artists and creators who have shaped our history.
