We're delighted to announce the launch of the second edition of our “IRIS, It’s me!” marketing campaign. Once again, we're shining the spotlight on our IRIS team members, opticians and optometrists, because who better to represent our brand than them? Make way for the authenticity of those who, on a daily basis, bring to life to our mission and our commitment to offer high-quality products and services in the field of vision care to our patients.
A vibrant, human campaign
With “IRIS, It’s me!”, we want to raise awareness of our brand, but also underline our commitment to our teams. This initiative enables us to strengthen our bond with our employees and attract new talent who share our values. Because at IRIS, our team members are much more than vision professionals; they are the true ambassadors of our mission and values.
A strong musical identity
This year's campaign is driven by a song that marked a generation: Sunglasses at Night. This musical choice embodies the energy, character and uniqueness of our brand. The version used in the “IRIS, It’s me!” campaign is sung by Dante Hart, daughter of Corey Hart. Through this pop music classic, we highlight the dynamic and innovative spirit of IRIS.
Discover the faces of “IRIS, It’s me!”
We are proud to introduce the members of the IRIS family who are participating in this campaign and who, through their commitment and passion, embody the very essence of our brand:
- Dr. Joelle Chabot, Optometrist
- Roxane Plourde, Associate
- Alysson Bouchard, Associate
- Moyris Vargas Perez, Optometric Assistant
- Clément Lahaie, Consultant
- Dr. Claudia Amaniampong, Optometrist
- Jayne Som-Duong, Associate
- Tamara Johnson, Product Manager
- Phat Vo, Medical Equipment Manager
- Rodney Omoku, Associate
“IRIS, It’s me!” will be broadcast across a variety of media, providing a great showcase for our brand and the talent that makes it shine. We look forward to sharing this campaign with you, and to celebrating together those who, day after day, make IRIS a benchmark in visual care.
Stay tuned and follow us to discover this colorful campaign!